Brand Strategy✦Identity Design✦Campaign Art Direction✦
A full identity rebuild for a culture-first collective, built around a bold type system and a relentless yellow accent.
(THE CHALLENGE)
Nova had outgrown a fragmented visual language. Every touchpoint spoke a different dialect and recognition was leaking away.
(OUR APPROACH)
We compressed the brand into one editorial system: a single display face, a rigid grid, and motion rules that carry from print to feed.
NOVA COLLECTIVE✦VISUAL SYSTEM✦Nova Collective✦ART DIRECTION✦
FIG. 01 — Brand Strategy
FIG. 02 — Identity Design
FIG. 03 — Campaign Art Direction
(WHAT IT DID)
+0%
Brand recall
0.0M
Launch reach
0
Markets
(NEXT PROJECT)