Art Direction✦Film Production✦Post✦
A launch film and stills system shot in one build, cut for cinema, feed and out-of-home.
(THE CHALLENGE)
One shoot budget, five very different delivery formats, and a two-week window before launch.
(OUR APPROACH)
A modular set design and a shot list engineered so every frame works vertically, horizontally and as a still.
FORM & FUNCTION✦VISUAL SYSTEM✦Form & Function✦ART DIRECTION✦
FIG. 01 — Art Direction
FIG. 02 — Film Production
FIG. 03 — Post
(WHAT IT DID)
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(NEXT PROJECT)